Just as it says, email marketing is reaching farmer and ranchers via email. At US Farm Data, we have close to 500,000 email addresses of farmers and ranchers throughout the U.S. – perfect to help you build your brand and get new customers in the ag space.
Email marketing is an incredible technique when used properly and not abused. It’s ideal for building brand, finding new customers, pushing content, etc. Created and deployed properly, email marketing can provide a very high Return on Investment (ROI) over time.
When creating and deploying a campaign we want to accomplish 3 things: we want to connect, educate and inspire. We want to connect immediately with the recipient. That means having a GREAT subject line and an even more powerful headline. Secondly, we want to educate the recipient. we believe it’s more important to give rather than to receive. This means that email works best when you give the farmer or rancher something they may find interesting – either on a personal level or an operational level. And finally, email marketing works best when the creative inspires the farmer and rancher to act, and the only way they will act is if you have given them time to trust you and feel comfortable with you.
Get a count of farmers in your area.