LEAD GENERATION WEBINAR SERIES

Watch our lead generation webinars to learn some of our best practices in lead
generation. Great tips on how to use your marketing tools to reach farmers and
ranchers more efficiently and generate more sales leads on your own. Each
webinar includes downloads designed to help you grow your business.

Using Facebook to Generate Farm and Ranch Leads, Separating Fact from Fiction

Generate More B2B Leads and Get Better Results from Facebook

  • What is the best way to generate farm and ranch leads on Facebook?
  • Can we mix our online and offline campaigns to maximize results?

In less than an hour, we’ll show you how we’ve used Facebook to enhance existing marketing campaigns and uncover new opportunities. Whether you’re deep inside of a marketing team or the leader of a small team of salespeople, this webinar will help you understand how to match Facebook‘s advertising platform to your sales cycle to generate more leads and get better results from your ad spend.

Using Google Analytics in Lead Generation

If you’ve ever asked these questions about Google Analytics:

  • Why is Google Analytics important?
  • What are the best reports to use?
  • What do I do next?

This webinar will help you find answers. It’s designed for business owners, marketers, and sales people tasked with finding new leads. Studies show that over 90% of prospects use search engines and visit company websites during their decision process, making tools like Google Analytics invaluable in helping your company help your prospects throughout this process. Bill Mattern will give a fun, informative presentation about how we make Google Analytics useful.

Expand Your Farm & Ranch Database with LinkedIn Prospecting

You have heard the stats: LinkedIn has 133 million users in the US, over 40% of them considered active (using LinkedIn on a daily basis) and it’s full of high earners with 44% reportedly making over $75,000 a year. Our best customers are using LinkedIn to extend their reach and we will share their approaches with you.

5 Ways to Make Your Email Campaigns to Farmers and Ranchers More Powerful

What makes an email campaign powerful in 2018?
It’s been decades since Hotmail made the rounds and marketers jumped into the wild-wild-west of inbox marketing. CAN-SPAM soon followed bringing a new set of challenges. About a decade after that, we had to figure out how to reach people checking email on their iPhones. Talking to my Gen Z kid, I almost fell over when he mentioned that Gmail is one of the few phone notifications he has turned on.

Email campaigns are not going away.
What’s the best way to do it? What are good examples of email content? How many emails should we send? What should we expect for results? If you have these questions, this webinar is for you.

5 Ways to Get Your Website Generating Leads

Google Search is one of the most effective drivers of lead generation, yet our experience shows very few businesses think of leveraging Google to generate highly qualified leads of farmers and ranchers. That’s where we come in. We think you should, and we can help.

Here are some of the things you will learn from the webinar:

  • Our “No Guessing” strategies to qualified lead generation
  • The best ways to quantify your pipeline opportunities from Search Marketing
  • A process for finding keyword phrases that convert
  • How to actively push leads through your sales cycle using lead nurturing
  • Reallocating budget based on actual campaign evidence

Our digital strategists have created successful organic search marketing campaigns in the ag industry, along with other verticals as well. We’ll share some of our principles and processes with you in the hope you have the same success.

10 Ways to Get the Most From Your Mailing List

In this webinar we’re tackling the idea that mailing lists still work. We live in the age of Big Data and it seems like everything is digital now. We expect all the answers to be found with the click of a button. That must mean prospecting lists, mailing lists and market research lists are dead, right? No, mailing lists are alive and well.

In this webinar we’re going to dig into this topic, especially how to use mailing lists to cost-effectively find new customers. Tune in to learn:

  • The most popular lists
  • How to use each list
  • Deciphering a data card
  • Market research tips
  • The magic of matching

and much more. We’ll have 10 ways to get the most from mailing lists and we’ll cover it in fast paced, fun way.

Designing Adwords Campaigns that Move Guaranteed Traffic to Guaranteed Customers

In this webinar we'll talk about the lessons we've learned from spending and managing millions of dollars of Adwords spend over the years. At times, we have been the ones saying it’s too expensive, it may not work for us, and asking why is this so complicated?

Some of the things you will learn from the webinar:

  • Insights from an actual campaign in progress
  • Connecting the dots for customers
  • Strategic marketing vs tactical marketing distinctions
  • A common sense approach to sourcing keywords on other's websites
  • How customers signal intent and how you can use that for better website content

Six Simple Steps to Better Landing Pages

In this webinar we'll talk about landing pages. Topics covered will include

  • What are the different kinds of landing pages?
  • What messaging and call to action works best?
  • How to create pages that pay for themselves.
  • How to make new pages quickly.
  • Landing page alternatives.

The Magic of Customer Profiling for Finding New Business

Customer Profiling is the key to an efficient and effective sales team in today's competitive marketplace. In this webinar we'll explore ways to profile your current customers and how to apply that to changes in your sales process.

You will learn:

  • The critical steps to take before deploying a customer profiling effort
  • How customer profiling reduces wasted effort
  • The importance of 3rd party information in customer profiles
  • An in-depth breakdown of a profiling project
  • How a customer profiling can help you discover entirely new markets

Building Your Own Press Release Distribution Machine Without Breaking the Bank

Press Release for Lead Generation
In this webinar, we'll share a technique we've used to increase the reach of client messages. We'll do more than just describe it, because we'll share a campaign built for our own brand you can follow along with.

  • The 3 types of press releases we use
  • How to set goals and targets with budgets
  • Ways to maximize distribution
  • Exactly how we use tracking

5 Reasons Why Outsourced Marketing is the New Marketing Strategy

In this webinar we'll cover five reasons why outsourced marketing is the new marketing strategy. Learn:

  • How an outsourced solution speeds up results
  • Why an outsourced solution is part of a process, not an event
  • The best time to bring in outsourced help
  • Where an outsourced solution works and where it doesn't
  • Easy ways for busy people to manage outsourced resources

Hear actual client stories about successfully using outsourcing staff, we'll talk about outsourcing freelancers on networks like Upwork, and discuss outsourcing a coaching relationship via consultants. Plus, we'll share tools to manage any form of outsourcing.

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